Explanations for beginners

MailChimp Explained for Launching a Successful Email Marketing Campaign

MailChimp Explained for Launching

Do you have a website, online store, or blog on WordPress and want to create a mailing list for your site to help you communicate with your visitors and users and convert them into loyal customers? If your answer is “yes”, then you are in the right place, as in this article we will explain one of the most popular email marketing tools used by millions of people around the world.

In this article, we will learn about the MailChimp tool , whose name is often associated with users with email marketing only, although it provides a range of other services that we will learn about together in this explanation.

The MailChip tool is one of the most popular e-marketing tools that are used by more than 12 million users so far, and for a very good reason, which is that it offers you, as a website owner or any online project, all the marketing services that you may need in one place and with high quality , taking into account ease of use and price offers that suit all categories, whether you own a business consisting of only one person, or you own a start-up company, all the way to the largest international companies.

The first part of this article will contain an explanation of the MailChimp tool in terms of its advantages and disadvantages, and how to create a new account in MailChimp and launch your first marketing campaign by e-mail, and we will learn how to collect customer emails from users of your WordPress site. And add them to the mailing list in MailChimp.

As for the second part of this explanation, we will get acquainted with the most important competing services of the MailChimp tool in terms of the quality of service and the prices they provide, which means that by the end of this explanation, you will have a good idea about what the MailChimp tool is, in terms of its uses, advantages and disadvantages, And you will be able to find out if MailChimp is the best e-marketing tool for you or not.


What is MailChimp?

MailChimp is an online tool or platform that enables companies and entrepreneurs of all sizes to communicate with customers via e-mail service. It then allows you to send messages to all or part of the email addresses in this list with a single click.

Email marketing is an effective way to launch marketing campaigns, especially if you have a large user base and do not want to exhaust a lot of resources and budget available to you. It is considered an effective way to market your project and communicate with your customers and at the same time it is considered one of the least cost-effective roads.

Although there are multiple means to market your project on the Internet, such as social media platforms and advertising networks, e-mail marketing has characteristics that make it superior to these methods in many respects, the first of which, as we mentioned before, is the low cost and the high degree of targeting and Ease of creating, launching and monitoring the performance results of your marketing campaign.

Main Features of MailChimp

There are a lot of features that we review of the MailChimp tool, as follows:

1- Easy to use MailChimp

From the process of registering and creating a new MailChimp account, to designing the email form, to launching the campaign and monitoring performance, MailChimp makes all these steps as easy as possible for anyone with no prior experience in this field. .

When it comes time to design an email form, the MailChimp tool provides you with an easy and simplified design interface that works by dragging and dropping so that you can easily add text, images, videos and buttons to the form, and the MailChimp tool provides you with the ability to import ready-made designs Professionally and the ability to modify it in a way that suits your marketing campaign.

So you don’t need to be a professional designer or have experience writing code or have to hire a professional in order to create email templates for your email marketing campaign, whether you want to create a welcome message for your new subscribers, promote a specific offer on your store, or Send notifications and news related to your project, you will find ready-made designs to suit all purposes.

2- The ability to create automatic marketing campaigns through MailChimp

Imagine that you want to send a welcome message to every new customer who subscribes to your site’s mailing list, or that you want to send a thank you message to customers after every successful purchase from your online store, or that you want to create a seven-part training course in which each part is sent. By e-mail to the subscriber on a specified day.

Of course, the process of sending all this amount of messages manually will be very cumbersome and takes a lot of time and effort, so here comes one of the most important features of MailChimp tool, which is the ability to create automatic marketing campaigns by e-mail, through which a group of messages is sent Automatically at specific times and under certain conditions.

For example, you can create a welcome message that is automatically sent to each new subscriber in the mailing list the day after the subscription process, or send a voucher code to each user who has added a product to the shopping cart in your store and did not complete the purchase process, or Sending a message every day for seven consecutive days containing the explanations of a particular training course.

3- Competitive offers provided by the tool

MailChimp offers four different subscription packages: Free, Essential, Standard, and Premium. Each plan differs from the other in cost, number of email addresses, and group Of the characteristics and features that we will learn about in this explanation.

The free plan in MailChimp allows you to create a mailing list with a maximum of 2000 subscribers, it also provides you with the ability to use basic design templates, and send only one message automatically to welcome new subscribers, so it is considered a suitable plan for small blog owners and anyone who wants to try the service for the first time.

The Essential plan also comes with all the features of the free plan in addition to the ability to use all ready-made templates, the ability to conduct A/B tests to monitor the performance of your marketing campaigns, with 24-hour technical support, and the cost of subscribing to this plan starts from $ 9.99 per month and the possibility of accommodating 10,000 subscribers.

While the Standard plan enables you to access accurate and detailed statistics about the performance of your marketing campaign and monitor how users interact with it, the cost of subscribing to this plan starts from $14.99 per month and a mailing list of up to 10,000 email addresses.

As for the ( Premium ) package , it provides you with all the features of the MailChimp tool without restrictions and provides the possibility of creating more than one user for one account in order to obtain the advantages of working in the form of a team and distributing tasks to members, and this plan also provides dedicated technical support by calling The cost of subscribing to this plan starts from $299 per month and the ability to create a mailing list containing 200,000 subscribers.

4- The ability to monitor the performance of your marketing campaign efficiently

Monitoring performance and studying statistics is one of the most important factors that enable project owners to improve the performance of their marketing campaigns. It also enables them to have a better knowledge of the nature of the audience’s interaction with messages in terms of the rate of opening messages, clicking on links, unsubscribing from the mailing list and other things. Accurate stats that can be obtained.

MailChimp tool provides you with all the statistics related to your marketing campaign in an easy, detailed, and accurate way to make the process of monitoring performance very easy. All you have to do to view the statistics of each marketing campaign is to click on it from the main screen and then all the statistics related to it are displayed , with the possibility of comparing it with the results of previous campaigns.

5- Providing a tool for creating landing pages and owning a private domain name

Unlike many other email marketing tools, MailChimp is characterized as an integrated tool that provides you with all the features that you may need in order to launch a successful marketing campaign, and one of the most important characteristics that distinguishes MailChimp is the tool for building websites and landing pages, with The ability to reserve and use a custom domain name.

The website builder provided by Mailchimp is easy to handle and works by dragging and dropping so that anyone can create unique and professional landing pages and add a custom field to collect users’ email addresses, and by adding a custom domain address that fits with your project, you don’t need now To own a website, especially if your marketing campaign is temporary or seasonal.

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Register in MailChimp and link it to WordPress

At first, we will register for MailChimp. We will first go to the new account creation page through the official registration page, and then enter the required information, which is an email, a new username and a password.

How to link your MailChimp account to WordPress:

To be able to connect MailChimp with WordPress, we first need another tool that collects email addresses from users and adds them to MailChims mailing list. One of the best of these tools is Convertful , which is fully compatible with WordPress with the ability to link with more than one provider. Email service.

First, we create a new account in the ( Convertful ) service and then install its plugin on the WordPress site and activate it as shown in the image below.

After subscribing to the service and installing the plugin on the WordPress site, we return to the Convertful website and click on the Integrations tab from the top menu and then select the MailChimp option to be directed to the completion step of the linking process.

After completing the account link, you can add a subscription form to your mailing list to the WordPress site by clicking on the ( Widgets ) tab and then choosing the design that suits you and it will be automatically added to your WordPress site and send all the email addresses that are Collect them to the mailing list at MailChimp.

Create an email campaign with MailChimp

To start launching a marketing campaign or send a new group message to your mailing list, log into your MailChimp account and then click on the pen icon as shown in the image below.

After that, we select the ( Email ) option from the list that appears to you in this step

After that, we write a name for the campaign we want to launch and click on the ( Begin ) button.

In the next step we prepare the email message information by following these steps:

1- We specify the recipient of the message, and in this case they are all subscribers to your mailing list, and you can also send to a specific group of users if you have more than one list
2- We specify the name of the sender and the email address through which the message will be sent
3- We By writing the message title and a short description that appears to users before opening the message
4- We design the message content by drag and drop feature that enables you to add texts, images, videos and buttons with ease, you can also use a ready-made message template and modify it
5- We By clicking on this option if you want to save the changes and complete the process of sending the message at a later time
6- We click on the ( Send . button)) To start launching your marketing campaign and sending the message to all the subscribers who have been identified

Thus, you have launched your first campaign for your mailing list subscribers, and we advise you to constantly monitor the campaign’s performance to improve campaign performance and provide a more experience for mailing list subscribers.

Alternatives to MailChimp

MailChimp is perhaps one of the most popular email marketing tools because of the features you get for the economic value you pay, but on the other hand, there are some alternative tools as well that you can rely on as follows:

1- Sendinblue

Sendinblue is one of the most popular digital marketing tools and one of MailChimp’s most popular competitors, especially in terms of cost. It offers a wide range of services in email marketing, SMS services and social media marketing.

2- ConvertKit

Converkit is an email marketing tool that is well known by many users because it is recommended by a wide range of digital marketing experts. More than 30 templates of designs ready to be modified to suit the needs of your project.

3- ActiveCampaign

If you are looking for the best digital marketing tools by email, you should take a look at the ActiveCampaign tool , which offers a set of features such as creating automatic messages, short message service (SMS), and improving campaign performance through artificial intelligence, only differing in being Very expensive service, especially if you have a large user base.

Frequently asked questions about MailChimp:

1- What is MailChimp tool?
MailChimp is an e-mail marketing tool that enables you to create a mailing list and the ability to design marketing message templates to be sent to all or part of your mailing list subscribers at any time and monitor the results of the performance of this campaign.

2- How many email addresses are in the free MailChimp plan?
The free plan in MailChimp offers you the ability to create a mailing list that contains 2000 subscribers, which is very suitable for small blog owners and anyone who wants to try the service before subscribing and upgrading to a higher plan.

3- How to link a MailChimp account with a WordPress site?
If you own a website using WordPress, you can collect email addresses from your website users using one of the tools that do this task such as Convertful tool , which also sends the collected email addresses and automatically added them to the mailing list in MailChimp.

4- Does MailChimp provide an email address?
No, MailChimp is one of the email marketing tools, but despite that, it does not provide an email address to users, but the user adds and associates an email address he already owns in order to use it to send messages through MailChimp.

5- Is MailChimp the best e-marketing tool?
It is not easy to judge the best e-marketing tools, especially since there are many companies that provide very excellent services with varying subscription costs and characteristics and features that differ from one company to another, but in general, MailChimp is one of the most popular tools used in this Domain, which is used and trusted by more than 12 million users around the world.

A final look at MailChimp

If you are an internet entrepreneur and do not have an email marketing strategy yet then you are missing out on valuable opportunities, which were easy to get and gain new customers and convert your website users into loyal customers by using email marketing tools which in turn is one of the best Cost effective e-marketing methods.

If you decide to start building your mailing list, the MailChimp tool is among the best options available to you, which is distinguished from others by many features, in addition to being an integrated tool that provides you with all the features and features you need in order to create your mailing list and launch your marketing campaigns at the lowest cost With ease.

In this article, we learned about the MailChimp tool, how its most important features, how to register and link your MailChimp account with the WordPress site, start launching an e-mail marketing campaign, and the most important and most famous other e-marketing tools that you can use as an alternative to the tool MailChimp.

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