Getting more organic traffic from search engines is your number one goal if you are a website or blog owner.
You definitely want to get the most free traffic from search engines for your site, especially if the site is new or does not appear in the first results of the search pages.
A higher rate of visits to your site means more profit opportunities, it also leads to increased awareness of your brand, and an improvement in your site’s ranking in search engine results.
As a result there will be an increase in reaction and transformation rate and therefore an increase in profits.
Also, the increase in the rate of visits helps you more to know what attracts people to your site, and work on developing it to get more targeted high-converting visits.
There is no magic bullet that will enable you to get more traffic, but there are guidelines that can be followed to create a website that provides high quality content and a strong user experience.
In today’s topic we will discuss these tips briefly and then take a look at some of the tools available that can multiply results and increase the number of visitors to your site.
Some tips to help you increase the number of visitors to your website
- Optimizing your site for search engines.
- Provide high quality content.
- Pay attention to internal links.
- Create an email list.
- Improve your site speed.
- Spreading on social media.
- Performance measurement and analysis.
Now we will take a more detailed look at these steps so that you can get more visits to your WordPress site.
1- Optimize your site for search engines
Definitely the best way to appear in the top search engine results is to provide high quality content.
But there are steps you can take to boost the chances of seeing this content on your site.
Step one: Make sure you have your site’s “reading” settings set so that search engines can find and index it.
Step Two: Do some keyword research to find out what specific words and phrases people are using to search for your site’s products or services.
These keywords should be used in headlines and subheadings, within articles, meta descriptions, and URLs.
Some tools will help you do this research such as:
- Google Search Console
- Google Keyword Planner
- SEMRush
- Ahref
And other free and paid tools…
The third step: is to secure your site with an SSL certificate so that your site link appears preceded by https and not http.
The https tag ensures that data transmission between the browser and the web server is secure.
Google has officially stated that https is an indication of a higher ranking on search results pages.
2- Providing high quality content
For your website to get more traffic, blogging should be part of your content strategy.
You have a much higher chance of getting a good ranking in search engine results if your website has a blog.
When writing a new article you should keep in mind your target audience and the type of content that suits them.
Some types of content have a greater chance of becoming viral than others, and can cause highly targeted traffic.
You just need to pay attention to the title, introduction, different headers, images, etc..
3- Pay attention to internal links
When writing a new topic, make sure to make an internal link with another related article on your site.
This will improve user interaction, reduce bounce rate, and increase the chances of reading and sharing more content.
The correct internal link strategy can transform the user’s behavior on your site from just (reading a topic and then leaving the site) to (reading a topic and then clicking on another link and perhaps sharing with others) and so on..
Internal linking also helps search bots find and index your site’s content easily, which improves your chances of getting a better ranking.
4- Improve your website speed
Loading time affects not only your site’s ranking in search engines, but also the visitor’s experience.
Imagine you’re pulling visitors to your site and then a second… two seconds… five seconds… the site’s pages don’t load.
Some studies show that more than 22% of visitors will leave your site after just five seconds of waiting.
This percentage jumps to more than 32% after seven seconds of waiting, and studies also indicate an inverse association between page load time and the number of pages viewed.
Aside from traditional practices like getting rid of unnecessary extensions, ads, and multimedia, there are some other practices to improve your site’s page load time like:
- Choose a good hosting service.
- Compress images and multimedia.
- Use an extension for caching.
- Activate browser caching.
- Compress CSS, JavaScript, and HTML files.
5- Create an email list
Perhaps getting users to visit your site is not enough, as you want to keep them coming back to get more traffic and boost your site’s position in the search engines.
So you should not wait for them to come back to visit your site on their own.
But you should encourage them to join your email list, by offering offers such as e-books, free memberships, or exclusive content.
An email list gives you the advantage of direct access to your target audience at any time.
This way you can easily promote new content, products, offers and events on your site.
6- Spreading on social media
There are many social networking sites that can help you attract a large number of visits to your site.
Facebook alone has over 1 billion daily active users!
You can get a lot of traffic by creating official accounts with your brand name on Facebook, Twitter, LinkedIn, etc…
Sharing your site posts on these platforms will help you reach a large number of target audience.
You should also add social sharing options on your site, so that visitors can easily share your content.
This way, you will be able to publish your content more and increase the number of visits to your site and thus increase the conversion rate.
7- Measure and analyze performance and visit rate
To improve your website traffic, you should measure and analyze your performance to see what you are doing well and what you can improve.
By tracking your traffic source, keyword performance, and how users interact on your site, you will be able to identify and act on opportunities for improvement.
For example, you may notice that one type of article is better than the rest, and therefore you should change your content strategy accordingly.
Or you may notice that there are some visits coming from a country that you were not targeting before, and here you have to work to attract more visitors to this country or adjust the type of content and schedule the time of publication.
By measuring and analyzing performance, you can create a roadmap to continually improve your site and provide a better user experience for your visitors.
Tools to help you increase your traffic
Increasing traffic to your site is a difficult task, but you don’t have to do it alone.
There are many WordPress plugins that you can use to attract visitors to your site.
Let’s take a look at the most important of these additions.
1- OptinMonster
OptinMonster is a WordPress plugin that helps you convert your website visitors into subscribers and from subscribers into customers.
The extension enables you to create multiple types of “mailing list subscription forms” on your site through an easy drag-and-drop builder.
You can choose from over 100 pre-made templates in the OptinMonster library or you can start from scratch and create a custom template to fit your brand.
You can also use the feature to test these different models and measure the conversion results of each model to see what works best for you.
2- WordPress Popular Posts
WordPress Popular Posts is a free plugin that allows you to display the most read content within your site’s articles and pages to keep visitors engaged.
You can choose to view popular articles based on page views or comments.
You can also view these articles based on their popularity in a specific date range (eg last 24 hours or 30 days).
You can also arrange the list based on comments or average
You will make use of the insights within the plugin dashboard to monitor the performance of the most popular articles on your site.
3- Fuse Social Floating Sidebar
The Fuse Social Floating Sidebar extension helps you take advantage of social media platforms to spread your content.
Where you can add a social media platform icon bar on your site so that visitors can easily share content and get traffic to your WordPress site.
The extension displays the icons of all social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, Reddit, Instagram, Tumblr, etc..
You can also easily adjust the shape and settings of these icons within your site’s control panel through this extension.
Where you can choose square or round icons, select the appropriate size, or add some animated icons.
This makes it easy for me to visit WordPress and share and promote your content on their social media accounts.
4- Revive Old Posts
Revive Old Posts is another free WordPress plugin that helps you schedule posts or automatically share them on social media accounts like Facebook and Twitter.
This will help you ensure that your content gets more shares and views regardless of when it was published.
The plugin can be integrated with Google Analytics to help you monitor how many visits to your WordPress site your articles are getting and what is trending, and when your target audience is most active on social media.
If you want more functionality, you can upgrade to the PRO version of Revive Old Posts.
Where you will be able to share your website content on many social platforms such as LinkedIn, Tumblr, Pinterest, Instagram as well as Facebook and Twitter.
You will also be able to share multimedia files (such as photos and videos), your online store products or articles from different categories using the paid version of the extension.
5- Inline Related Posts
Inline Related Posts A unique WordPress plugin that helps you manage the internal linking process on your site.
You can use them to easily add internal links to related content anywhere within the article or page. This is to increase the percentage of views and shares on your site, which is one of the ways to get visits to the WordPress site.
With more than 20 different ways you can add internal links within articles in a way that does not affect the user experience or distract visitors from reading the main article.
Through the settings in the WordPress dashboard, you can customize the shape and color of texts, colors and more..
The extension also comes with a social sharing option, so you can increase your traffic while reducing your bounce rate.
6- WP Native Articles
WP Native Articles is an excellent WordPress plugin that enables you to turn articles on your site into instant articles and thus get traffic to your WordPress site.
Instant Articles is a lightweight content format that loads quickly on the Facebook mobile app.
Converting your blog articles into instant articles and publishing them on Facebook helps you get more views and shares on social media platforms.
You can review stats for regular blog posts or instant articles broken down by device type and by date of publication directly in your WordPress dashboard.
These analytics will provide good insight into your target audience, so you can continue to post relevant content to them at the times when they are most active on Facebook.
You can also convert all your old blog posts into instant articles easily with the Mass Post Syncer feature.
You can also use this feature to update all existing Instant Articles on your site at once.
Conclusion
By following these guidelines and using these plugins, you will be able to get more traffic to your WordPress site, and also increase your brand awareness.
Most importantly, your visitors will benefit from an easier and faster user experience, and thus a higher conversion rate.
In the end, we hope that you will benefit from these tips and that you will be able to get more visits to your site soon.
If you have used one of these plugins before, or have something to add to this list to help increase the number of visits to your WordPress site, please share it with us in the comments below this article.
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